Kleeneze - Company Information
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OUR VISION
Kleeneze is a leading home shopping company. We bring you a complete range of household, health and beauty items, exclusively available through our Home Shopping Specialists.
Our company was established in 1923, and now operates in the UK, Republic of Ireland, Germany and the Netherlands. |
Our vision is to be the friendly face of Home Shopping. Offering customers a quality range, direct to their door, with free delivery and industry leading guarantees.
Our opportunity to build a successful home shopping business and start earning an extra income is open to everyone over 18 year of age. We offer this opportunity with integrity and without prejudice to anyone from any background, with the backing of an established home shopping company.
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OUR OPERATION
From our purpose built fulfilment centre, we can process, pick, pack and despatch over 50,000 parcels every single day.
The process begins with your order digitally ‘married’ to something called an SKU box (that’s a technical name for a great big box). The box joins over 10,000 other containers on a speedy journey through picking, to packing and then despatch. |

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The whole system is automatic, so the box automatically knows where to stop to pick up each item you have ordered. With the right product from our range in the box, it sprints off again, around the 18km of track, picking up items until your order is complete.
The box finishes its journey at the packing station. All the items are checked and carefully packed ready to be safely delivered by our delivery partner ParcelForce.
Our picking, packing and delivery processes have been developed and refined so that a whopping 99.98% of parcels from our fulfilment centre are delivered right first time (that’s right up there with the very best if you didn’t know).
That means your customer gets what they order, and your home shopping business grows and grows with the support of a solid picking, packing and delivery operation.
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OUR HISTORY
Harry Crook established Kleeneze in 1923. He started producing high quality, hand made twisted-in wire brushes from a shop in Bristol.
By 1928, due to the huge demand for Harry’s finely crafted brushes, he’d opened over 200 branches worldwide.
Kleeneze was world famous for the quality of our brushes, so it made good business sense to offer our customers a range of high quality polishes too. |
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| Between 1945 and 1960, we expanded our range even more to include health and beauty items like Talcum Powder, Oatmeal Bath cubes and Toothpaste.
Since the 1960s, Kleeneze agents, as they were known, were self-employed, running and owning their own successful home shopping businesses.
In the 1970s and 1980s, our range grew even more. We were one of the first home shopping companies to offer aerosols and car care products.
During the 1980s, the home shopping and direct selling industry grew rapidly. We helped to found the Direct Selling Association, promoting ethical business practice in our industry and upholding the highest standards through a strict Code of Practice.
In 1994 we announced a new expansion, offering our quality home shopping to customers in the Republic of Ireland.
Between 2004 and 2006, with a massive investment in infrastructure and logistics we expanded into Holland and Germany.
In 2006, we became part of Findel PLC, one of the largest direct mail order businesses in the UK. We moved our headquarters to a state of the art office and warehouse facility in Accrington.
In our new headquarters, we have made huge improvements to our delivery service and delivery network, making us one of the most efficient home shopping businesses in Europe.
Direct Selling is a 20 billion Euro industry and growing steadily (9.6% in 2006). We believe that this model of shopping from home is the future of retail, offering modern consumers a comprehensive range of products delivered straight to their door.
It is an exciting and dynamic industry that is the UK’s most significant provider of part time, independent earning opportunities.
And what about our future? – well, we hope our future includes you…
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IN THE COMMUNITY
Kleeneze are proud to support Macmillan Cancer Support.
Macmillan provides the expert care and emotional support that makes a real difference to people living with cancer. They offer a range of innovative cancer services and are at the heart of improving cancer care throughout the UK. |
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